Twitter Marketing: An Hour a Day
- ISBN13: 9780470562260
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
The complete guide to a successful Twitter marketing campaign Twitter is a microblogging service that’s changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, it… More >>
Twitter Marketing: An Hour a Day
June 29th, 2010 at 9:46 am
[...] on June 29, 2010 by ciprianpt I just post Twitter Marketing: An Hour a Day on http://www.softwarepeer.com/computers-and-technology/twitter-marketing-an-hour-a-day/ This entry was posted in Uncategorized. Bookmark the permalink. ← Previous Post [...]
June 29th, 2010 at 12:23 pm
We had been dabbling in twitter and needed some help. This book has been incredibly helpful. From the basics of twitter-lingo to revealing the power of twitter the author gives you an insider view, allowing you to quickly become a twitter insider. I’ve already recommended and ordered the book for two other colleagues at my company — a founder and the head of customer service. Very timely, extremely helpful!
Rating: 5 / 5
June 29th, 2010 at 1:24 pm
For thoses of use who are just getting in on social media marketing this is a must have book when you are planning to use Twitter to it’s full potential. The author provides step by step instruction for the layman to develop an understanding of how Twitter works and how to use it for marketing your small business.
Rating: 4 / 5
June 29th, 2010 at 1:35 pm
These days it seems having a Twitter account is becoming just as important for brands as having a website. With a current estimate of 25 million users, Twitter’s rapid ascent to the forefront of Web 2.0 can no longer be ignored.
As a marketing professional for over 20 years, I have witnessed the exciting evolution of social media–especially over the past several years–and understand it to be a powerful communication medium, the potential of which we are still unlocking. I know how valuable social media is as an integral part of one’s overall marketing strategy, and Twitter, along with careful planning and execution deserves a rightful place in your plan. If you’re just getting up to speed with Twitter but haven’t quite gotten your feet wet, or if your company’s hasty foray into Twitter isn’t quite yielding the results you expected, then this is the book for you.
Although Hollis Thomases is well-known name in the online marketing industry, her tone in this book is casual and engaging. Like a friendly traveling companion on your journey into the Twitterverse, she introduces you to Twitter through vital statistics, conventions, and helpful anecdotes. Later on, as your comfort level rises, she’ll show you how to leverage this powerful tool as a marketing platform, covering everything from establishing your brand’s profile to defining metrics and setting actionable goals. Like other books in the Hour a Day series, Twitter Marketing is meticulously organized, presented in a step-by-step manner that makes it easy for beginners as well as experienced Twitter users to follow along and benefit from. Although there is a TON of information packed into this book, it’s interspersed with helpful tips, screenshots, charts, visuals, and lists that provide context and interest. I especially enjoyed the real-world examples and case studies, having learned a great deal from other company’s experiences.
As a communications platform, I believe Twitter, though revolutionary, is still in its infancy. As marketers, most of us still have a lot to learn when it comes to fully utilizing its capabilities. Brands are finding new and innovative ways to use Twitter every day. If you desire to be among these Twitter superstars, Twitter Marketing: An Hour a Day will undoubtedly help you find your way.
Rating: 5 / 5
June 29th, 2010 at 2:41 pm
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June 29th, 2010 at 4:12 pm
Hollis has written an excellent book giving newbies and oldies a great tool to learn how to market a business or service on Twitter. The book is well laid out, organized very well and very through. You will learn many useful things about to market your business on Twitter from Hollis’s idea and excellent examples. Hollis is a real person and personally responded to several twits I sent her. You can’t learn from a better expert than Hollis who runs her own Social Media marketing comapnyTwitter Marketing: An Hour a Day
Rating: 5 / 5
June 29th, 2010 at 6:11 pm
I read this hoping to find new and useful information about marketing on Twitter. I’ve had an account a long time and used it considerably. I know the many facets of Twitter and am far beyond the basics. So I found little of use in this book because it is basic.
It does, however, go into such things as syndicating your twitter content, which is useful. For the person just starting to think about marketing on Twitter, this is an excellent book. I personally have found Twitter pretty useless as far as marketing is concerned. Moreover, one can make himself too available on Twitter, which is why limiting your time on it is an excellent idea.
There are, however, many useful functions of Twitter regarding your business. To that end, I recommend you read this new book.
- Susanna K. Hutcheson
Rating: 4 / 5